Arjun's $13M Lesson: Do More Of What Works
That first taste of revenue? It’s addictive. Suddenly, the possibilities seem endless: new products, channels, and the next big thing screaming for your attention. It feels like growth.
But here’s a hard truth: chasing those shiny objects too soon is one of the most common mistakes early-stage founders make. It feels productive and exciting, but it often fractures focus and weakens the thing that's working.
Arjun’s counterintuitive advice is pure leverage: Forget the new. Double down on what’s working.
Here’s how:
Do MORE of What Works: Got 10 sales calls converting? Don't immediately jump to launching a new product. Figure out how to hit 20 calls, then 40. Is it blocking time? Hiring an SDR? Removing your bottleneck? Relentlessly scaling the volume of your winning activity is often the clearest path to 2x revenue. It’s less glamorous than a new launch, but the results are undeniable.
Do What Works BETTER: Look at those 10 calls again. Closing 1? Awesome. Now, obsess over turning that 1 into 2. Is it refining the pitch based on feedback? Nailing the follow-up sequence? Testing guarantee variations? Improving the conversion rate out of your existing engine? This is where deep customer understanding pays off massively.
The allure of the new is powerful - it feels like innovation. But, exponential growth often hides within the optimization of what you've already validated. It demands focus and resisting the urge to constantly diversify before truly mastering your current winners.
Pause and ask yourself: What's one revenue-generating activity you could scale or optimize this month?
🔷 Whenever you're ready, here are 3 ways I can help you:
1. Schedule your free strategy call: We've helped 100+ SMBs build sustainable high-growth businesses.
2. Secure your critical funding: We've helped SMB owners secure millions through 1,300+ hours of coaching.
3. Launch products that sell: Get high-quality traffic, opt-ins, and conversions.