Stop doing more:
The Counterintuitive Growth Strategy
In today's issue:
Why most entrepreneurs are drowning in "good ideas" that are killing their businesses
The exact decision framework that helped my clients double revenue while doing less
How to identify the 20% of tasks producing 80% of your results
My opportunity filter template that you can steal to evaluate any business decision
Hey {{ first_name | there }}, it's David.
Today, I want to share the most valuable business advice I've ever received.
It changed my entire approach to decision-making and might do the same for you.
"Just because you could do something doesn't mean you should do something."
Those words hit me like a ton of bricks when Steve Walsh first said them.
He took two businesses from nothing to billion-dollar exits...
So let me explain why this matters more now than ever before.
As business owners, we're drowning in opportunities.
New markets, new tech, and new strategies pop up daily.
Each one promises to be THE thing that takes your business to the next level.
The problem isn't finding opportunities anymore - it's choosing the RIGHT ones.
I've watched countless entrepreneurs chase every shiny object that crosses their path.
They spread themselves too thin trying to do everything.
Their teams get confused about priorities.
Their core business suffers while they're distracted by the next big thing.
And eventually, many of them burn out or go broke.
This would have been me If I hadn't learned to filter opportunities through this one question:
"Just because I CAN do this, SHOULD I?"
Here's how to apply this wisdom to your business today:
1. Start with a quick opportunity audit:
List all projects, initiatives, and ideas currently on your plate.
For each one, ask: "Is this aligned with our core strengths and business goals?"
If not, consider putting it on hold or eliminating it completely.
2. Create a decision filter for new opportunities:
When something new comes up, ask these questions:
Does this play to our existing strengths?
Will this move us closer to our primary business goals?
Do we truly have the resources to execute this well?
What will we have to stop doing to make room for this?
3. Practice saying "not right now" more often:
Most opportunities aren't yes/no decisions - they're "not right now" decisions.
Keep a "someday" list of good ideas that don't make sense today.
This preserves your focus while keeping options open for the future.
The most successful business owners I know aren't the ones doing the most things.
They're the ones doing the RIGHT things - and saying no to everything else.
This approach has helped me build and run many businesses without the usual burnout.
It could be the difference between scattered efforts and meaningful growth for you too.
If you're struggling with too many initiatives and not enough results…
Use Steve's framework.
It's the exact framework I use to test every business opportunity that comes my way.
Focus on fewer things, done better,
David
Founder, Horizon Search
P.S.
I'll leave the link to Steve's full interview down below. His "Focus on the Founder Over the Product" rant was eye-opening.
In case you ever need it, here are 3 ways I can help you:
1. Promote your business to 12,000+ entrepreneurs: Showcase your brand or business where thousands of your ideal customers spend their time
2. Unlock your business growth with our program: Clear guidance, practical strategies, and focused support to help you navigate challenges and drive meaningful growth
3. Join a network of entrepreneurs driving innovation: The right network changes everything.