Got a business idea? That's great.
Are people saying it’s solving their problem? If yes, that’s even better.
But, are people going to pay for it? That’s completely different.
Peter Horan shared a story about a company that had a good product. It helped businesses onboard new engineers faster. Everyone agreed engineer turnover was an issue. Companies loved the product when it was free. But the moment they asked for payment? Crickets. No one wanted to pay.
Why? Peter suspected managers felt bad admitting they needed this tool. Asking the finance department for money to fix engineer onboarding might have felt awkward. Whatever the reason, the willingness to pay just wasn't there. The product solved a problem, yes, but not the one people valued enough to pay for.
When you talk with potential customers, don't just ask if they like the idea. Ask them if they would buy it. Better yet, ask them for money upfront. See if they will pull out a credit card. That's the real-world test.
Having customers who say "Yes, this solves my problem, and yes, I will pay you to solve it" puts you on the path to building a great business.
Whenever you're ready, here are 3 ways I can help you:
1. Schedule your free strategy call: We've helped 100+ SMBs build sustainable high-growth businesses.
2. Secure your critical funding: We've helped SMB owners secure millions through 1,300+ hours of coaching.
3. Launch products that sell: Get high-quality traffic, opt-ins, and conversions.