The $100k+ Mistake I Almost Made: 3 Validation Secrets for SMBs

Forget everything you thought you knew about market research.

Robert Wolcott (SMB Innovation Expert & Venture Investor) explains that the best ideas often seem stupid initially. But you can't just throw a million bucks at every idea.

This is faster, cheaper, and more accurate:

  1. Direct Customer Feedback: Talk with 5-10 of your best customers. Ask them: "What's the ONE thing we could do to make your life ridiculously easier?" or "What's the biggest headache in your industry right now?". (Robert saved months of time, energy, and money using this approach.)

  2. Quick Ad Testing: Run tiny, hyper-targeted ads on platforms like Facebook, Instagram, or Google. A $25 experiment can reveal a goldmine of insights. (Borja Cuan, Ad Expert, has managed over $800 million in ad spend)

  3. Content That Converts: Don't just sell. Educate. Start a personal brand, podcast, or video series that solves your audience's biggest problems. (82% of people are more likely to trust a company when its senior executives are active on social media.)

Try one of these validation methods next week and let me know how it goes.

David Lovejoy

Find me on X, LinkedIn, YouTube,
or Book a 15-Minute Call

Whenever you're ready, here are 3 ways I can help you:

1. Solve your biggest problems through executive coaching: Clear guidance, practical strategies, and personalized support.

2. Join a peer network of 7+ Figure SMB Owners: The right network changes everything.

3. Promote your business to 10,000+ entrepreneurs: 90% USA SMB Owners

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