Top of the Post 📥 

Hello, entrepreneurs! Welcome to The Searchlight. Let’s dive in 👇️ 

• Podcast: Create your dream life: Personal brands are the future - Shreya Pattar

• Biz Hack: Becoming the 5% indispensable marketer

• Biz Essentials: The art of recycling content

• Save the Date: Mark Chen, Joe Spisak, and Peter Norving under one roof, guiding you to build an AI agent

Weekly Catchups

News | Industry Insights | Trends

•  🎵 Keep TikTok, Please?

  Americans don’t want to ban TikTok anymore. According to a Pew Research survey, support for a TikTok ban among US adults is declining, down to a third of Americans from half of all US adults in March 2023. The clock is still ticking on the impending sale-or-ban ruling by early next year the app is facing.

   

• 🗣️ A Debate Grips Silicon Valley

  The tech industry is divided over the best management style, following Paul Graham's essay "Founder Mode," which champions a hands-on leadership approach inspired by Airbnb's Brian Chesky. Graham contrasts this with "manager mode," a more hands-off style that he argues can jeopardize a company's success.

• 🔢 26%

  The percentage of marketers who plan to decrease their spending on X in 2025. Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content — compared with 39% for Google ads. Reportedly, YouTube remains the ad platform marketers most prefer.

Biz Hacks

Strategies | Tools | Marketing Tips

Marketers, Ride With The AI Wave Not Against It

Sam Altman's bold prediction that AI will soon handle 95% of the work traditionally done by agencies, strategists, and creative professionals has sent ripples through the industry. 

Competition among the precious 5% who remain indispensable is fierce. Gartner has predicted that traffic to search engines to websites will drop 25% by 2026 due to the rise of generative AI. 

Multimodal content, combining text, audio, and video, is demanding but rewarding. To be among the top 5%, lazy marketing won't cut it.

If your educational blog post is losing traction, don't rush to convert it into an AI-generated video script. It won't work. Different platforms require distinct approaches.

We’ll break down specific prompts that will tickle your brain, urging you to think deeply about  AI outputs shaping this media strategy. 

Prompt for Creating a Multimodal Marketing Campaign

Task: Develop an engaging media strategy for a product's target audience.

Input: $PRODUCT_NAME

Instructions to your Chatbot. You can either feed the instructions one by one or the whole prompt together 🤖 ⬇️ 

#1 ) Audience Analysis

• $Persona_Overview: Describe the typical buyer, their job, and the problems your product solves.

• $Persona_Topics: Identify topics your audience is interested in that relate to your product.

• $Persona_Mediums: Determine the preferred media consumption channels of your target audience.

#2) Content Topics

• $Content_Topics: Create a list of relevant content topics based on your audience analysis.

#3) Media Campaign

Using what we know about the target buyer through information in $Persona_Overview,  $Persona_Mediums, and $Content_Topics, do the following: 

• Start by choosing ONE content medium that most appeals to the target buyer. 

• Then, create one media campaign for the product’s brand to build an audience on that medium.

#4) Running An Experiment

• To illustrate with an example, we asked Gemini to create a multimodal media strategy for selling ‘Plan AI,’ an AI-powered business planner.

• The typical buyer for Plan AI is a small business owner or entrepreneur who is looking to start or grow a business.

• They are often overwhelmed by the process of creating a business plan and are looking for a tool that can help them streamline the process.

  

  AI-generated topics for ‘Plan AI’

• AI can also help locate influencers in the niche who you can collaborate with on posts.

• However, don’t take the first generic option it spins up. These famous influencers will play hard to get with a brand or service just starting… refine your instruction.

• If you’re looking for nano or micro-influencers for your campaign, it’s advisable to rely less on AI and more on manual searches on Instagram’s Explore page to find relevant people.

Biz Essentials

Stay Ahead of the Curve

Don’t Miss It!

Networking | Business Development | Entrepreneurship

Feedback, Please!