Why one of Dr. Robert Cialdini's 7 universal principles of influence makes people REJECT free money

Inside today’s issue, you'll discover…

• A psychological 'glitch' makes people reject free money (what it means for your business)

• The counter-intuitive way ancient tribes built trust (and why it still works in modern business)

• The world-record-breaking car salesman who sent just THREE WORDS to 13,000 clients (and why it worked)

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Hey reader, It’s David.

I recently sat down with Vladimir Bushin, a fascinating expert in ethical influence and negotiation, who shared something that stopped me in my tracks...

There are 7 universal principles of influence that have existed since ancient times - principles so deeply wired into our psychology that they work whether we're aware of them or not.

And one of these principles explains a bizarre phenomenon: 

Why someone would REJECT free money.

Sounds crazy, right?

But that's exactly what happened in a fascinating psychology experiment called "The Ultimatum Game"...

Here's how it worked:

Player 1 gets $10 and has to split it with Player 2.

Player 2 can either accept the split (and both get paid)...

Or reject it (and NOBODY gets anything).

The researchers assumed Player 2 would accept ANY amount...

(I mean... some money is better than no money, right?)

But something fascinating happened...

Almost ALL players rejected splits that weren't close to equal.

Think about that...

People would rather get ZERO dollars than accept an unfair split.

This reveals something profound about human nature:

We care more about feeling RESPECTED than getting a good deal.

In fact, after connecting with hundreds of business leaders...

I've noticed this pattern everywhere.

From negotiating million-dollar deals...

To handling daily team conversations...

Even down to how we write emails...

The level of RESPECT we show matters more than the actual terms we offer.

Here's why this matters for YOU...

When ancient tribes needed to make peace after conflicts...

They didn't start with terms and conditions.

They started by exchanging GIFTS.

The act of giving (and receiving) created a foundation of respect...

Which made actual negotiations possible.

This isn't just ancient history...

One car salesman used this principle to break the Guinness World Record for sales...

His secret?

Every month, he sent 13,000 postcards to his clients with just three words:

"I like you"

That's it. Just those three words and his name.

But those three words showed RESPECT.

Acknowledged their importance.

Made them feel valued.

The result?

His clients chose him over cheaper competitors...

Referred their friends and family...

Stayed loyal for years...

All because he understood this fundamental truth:

People will pay MORE to work with someone who respects them...

…Than save money working with someone who doesn't.

This is why Vladimir is practicing what he preaches...

He's offering a free masterclass as a gift to our community, where he'll share:

• All 7 universal principles of influence (and why they're hardwired into our psychology)

• How to activate these principles ethically in any business situation

• The exact framework for building trust and respect with anyone (even if they have more power/authority than you)

Register here: 

https://www.businessrelationshipscoach.com

Because here's the truth...

Understanding influence isn't about manipulation or "power moves."

It's about tapping into the fundamental human needs we all share.

David

Founder, Horizon Search