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Weekly Catchups

News | Industry Insights | Trends

• 🌐 Making Search Exciting Again

  Sundar Pichai announced that Google Search will undergo a radical transformation in 2025. At the NYT DealBook summit, he predicted creators will soon be directly compensated for their contributions to AI and didn’t shy away from a rivalry, challenging Microsoft’s AI prowess, and pointing towards their excessive reliance on OpenAI’s models. Google’s AI summaries and video search have set the stage for a gripping tech showdown.

• 🤖 “Smartest” Version of ChatGPT is Here

  OpenAI is shaking things up with the official launch of its o1 model, boasting sharper reasoning skills. Revealed at the "12 Days of OpenAI" bash, this model is primed for coding, math, and writing, making 34% fewer mistakes than its preview version. It even supports image inputs for richer responses. And for those demanding more, OpenAI introduces ChatGPT Pro at $200 a month, unlocking unlimited access to advanced AI features like o1 pro mode.

• 💰️ $101 Billion

  Elon Musk’s record-breaking pay package made up of over 300 million Tesla stock options, was again blocked by a judge this week. While losing the payout, Musk is still the world's richest man, with a nearly $350 billion fortune. And Musk could still pocket tens of billions of dollars soon through a new pay package, his other business ventures or simply if Tesla's stock continues to rise.

Biz Hacks

Strategies | Tools | Marketing Tips

Making AI Vibe With Your Writing

It sure is frustrating having a cool technology at your disposal but never being satisfied with its output. 

AI’s stale responses (convoluted sentences overusing words like “delve”, “embark”, “pivotal”, integrate”) often translate into uninspiring posts on social media. Not only is its communication impersonal, it lacks the originality of a good human writer. 

Did you come across yet another 500-word flowery; emoji-packed post about how running a half-marathon holds a host of ‘valuable’ lessons for running a business? It’s probably written by a bot. 

And guess what? Sharp audiences can now begin to sense the inauthenticity. 

Anthropic has heard from millions of AI users and just dropped a game-changing feature for copywriters.

Drum roll, please: Claude AI can now communicate in a new range of pre-set and custom writing styles.

LET’S DIVE IN 👇️ 

▶️ What Are The Pre-Set Options? 

• Formal style: For professional and precise responses. 

• Concise style: Shorter and direct answers. 

• Explanatory style: Detailed responses with additional context (finally, something for long-form educative content)  

• Custom style: A real eye-catcher. Effortlessly create your own communication style for Claude to mimic by uploading samples in the tone and style you want. 

  You can fine-tune the descriptions to make the chatbot a perfect clone. 

▶️ Getting Started

Say you wish to create an engaging YouTube-friendly copy and a template for social media posts. 

• Step 1: Inputting Favourite Writing Samples: Paste a transcript of one of your YouTube videos into Claude AI. 

💡 Pro tip: Refrain from using AI-generated writing. We want Claude to reflect on your voice. 

• Step 2: Generate a Custom Style: Claude can now analyse your writing and generate an “intellectual yet engaging” style. 

• Step 3: Previewing and Editing: Claude has integrated a seamless option for users to take a sneak peek at the different contexts (customer emails, marketing blog posts, product reviews, etc.) their writing styles can generate. 

• Step 4: Save the Style: Once satisfied with a generated style, save it under a recognisable name (e.g., “YouTube explainer voice”) for easy access in future projects.

▶️ Creating a Template for Social Media Posts 

You can also use Claude’s analysis of your writing's tone to draft social media posts with the help of other chatbots (ChatGPT, Gemini, Perplexity). 

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