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• 🤑 ✨ Selling premium

  X is altering its revenue-sharing model for creators, now focusing on engagement from X Premium users rather than ad views by verified users. This shift aims to increase earnings for creators through interactions with Premium subscribers. However, concerns arise that Premium users might further dominate replies due to their priority status

• 🤖 Not a fan

  ‘Godfather of AI’ and Nobel Prize laureate in Physics, Geoffrey Hinton said he was proud of former student Ilya Sutskever's role in Sam Altman's temporary ouster from OpenAI. Hinton has consistently warned about AI's potential dangers, emphasizing the need for safety in AI development. The transition of OpenAI from a nonprofit to a for-profit entity under Altman has faced scrutiny, notably from Elon Musk.

•  📊 🛫 53%  

  The percentage of wealthy Americans that plan to leave the U.S. post-election, regardless of the winner according to a survey by Arton Capital. Vice President Kamala Harris leads among millionaire voters, yet concerns over economic struggles persist. Many are considering overseas residency, with Canada, Australia, and New Zealand as top choices. Interest in golden visas is notably high among younger individuals, reflecting dissatisfaction with U.S. political polarization.

Biz Hacks

Strategies | Tools | Marketing Tips

3X Your Creative Output with AI

As a marketer with a chronic illness, Amanda Lien appreciates every tool capable of making her demanding professional life a wee bit simpler. 

For Amanda, AI is an advisor that helps her with solid research, idea generation, and content marketing. She saves precious hours doing what she knows best: writing blogs and creative copy for social media posts without distractions.

Lien says AI tools have tripled her creative output month-over-month and increased her efficiency by about 30%. 

These are not random numbers for effect. Amanda uses Motion, an AI-powered scheduling tool, to track her project efficiency. 

Countless unsolicited advice on the internet promises to get AI to ‘behave for you.’ But we think it’s more about finding your rhythm with it.

 LET’S DIVE IN  ⏬ 

#1) AI CAN SCAN SOCIAL MEDIA FOR YOU

Tie your expertise to current conversations. While Reddit and TikTok can serve that purpose, scrolling rabbit holes is dangerous. It’s easy to be lost in a whirlwind of immaterial content. You take all this effort to find inconclusive answers to questions. 

Leverage AI tools to get the drift of an important conversation minus the chatter. 

⚙️Recommend Tool: Use Perplexity to track online conversations and find relevant topics for content marketing. 

📝 Example: Say you brainstorm ideas for a blog post about LinkedIn personal brand tactics. 

Use these insights to either create concise sub-topics in your blog post or better, tweak these formats to promote your blog on social media. 

#2 | STATISTICS AT YOUR FINGERTIPS

Before AI came along, finding credible sources of statistical information meant scurrying through a dozen hyperlinks and bouncing off endless paywalls. Now it is a cakewalk. We’ll show you how.

🧠 Ideas: 

• Use Perplexity AI to find recent statistics about workplace engagement to plug into a blog post for a client in HR. 

• If you own a skincare brand and are looking for research around the ingredients in your products, you could have it search for relevant academic papers that underscore the benefits of your line. 

• Build impactful LinkedIn carousels citing these statistics within 30 minutes. 

• ⚙️Recommended tool: Elicit is another AI tool worth trying if you’re looking for specific data points or studies to cite — ask it questions as if it were a human research assistant, and it will index and share papers and citations that answer your queries.

#3 | DON’T FORGET TO REPURPOSE CONTENT

It’s not a good idea to use AI for writing content from scratch. But it can do a decent job of summarising and repurposing a different story.

💡 Idea: Drop a dense study from a client into an AI tool and ask it to summarise the key points in a non-academic way. Drafting blogs and posts just got a lot easier

⚙️Recommended tool: Buffer’s AI Assistant can help you dig up old social content to repurpose in new ways (without scrolling back endlessly on your feeds). 

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